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Record Smile Cookie sales in 2023

Almost $20 million worth of Tim Horton’s Smile Cookies sold in Canada and the United States this year, that’s a record.

The chocolate chunk cookies were available during the first week of May.

All of the funds support over 600 charities and community groups in North America.

The first-ever Smile Cookie campaign in 1996 raised funds to support Hamilton Children’s Hospital.

Since then, the annual charitable campaign has raised more than $111 million for charities and community groups selected every year by Tim Hortons restaurant owners.

Recipients include local hospitals, community care organizations, food banks and schools.

“To achieve such an amazing result means baking and hand-decorating millions upon millions of Smile Cookies over the course of just a week. My heartfelt thanks goes out to everyone in the Tim Hortons family who made this happen, all our passionate restaurant owners and team members, and the volunteers who helped us dot eyes and create smiles,” says Axel Schwan, President of Tim Hortons for Canada and the United States.

  • Tara Clow is a multi-award-winning news anchor and reporter with more than 30 years of experience at radio stations across Canada. She is a graduate of the Radio and TV Arts program at Toronto Metropolitan University and the Humber College radio broadcasting program. She is based in Moncton and covers stories across Canada. Contact Tara at clow.tara@radioabl.ca.

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