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Christmas by the Sea in St. Andrews

If you want to feel like you’re in a Hallmark Christmas movie this holiday season, look no further than Christmas by the Sea in dreamy St. Andrews, New Brunswick ✨

It’s one of my favourite annual holiday traditions 🎄

The perfect itinerary ⤵️

🥂 Book your stay at the @algonquinstandrews
🍨 Order room service—Kevin MacAllister approved
🎄 Stroll past the Lobster Trap Tree
🍬 Check out the Gingerbread House Competition
🛍️ Finish your Christmas shopping
☕️ Sip hot chocolate at @mcguirechocolate
🦞 Eat fresh seafood at the many incredible restaurants
🍪 Treat yourself to afternoon tea at the Algonquin
🎅🏻 Snap a photo with Santa. I know him!

I’ll “sea” you in St. Andrews ✨

  • Crystal Richard is known around the shores of New Brunswick as the East Coast Mermaid, a travel and lifestyle brand dedicated to coastal living in the Maritimes. She and her husband divide their time between the city and their cottage on Grand Manan Island. She loves seafood, spending time with whales on the Bay of Fundy, and she is a talented oyster shucker. She’s very passionate about keeping straws out of sea turtles’ noses and about adding seaweed to most recipes. Follow her coastal adventures at www.eastcoastmermaid.com or on Instagram @eastcoast_mermaid

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Saint John, CA
10:50 pm, Apr 9, 2026
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