A Saint John retailer is receiving national recognition after being nominated for Canada’s Favourite Local Business 2026.
Krista Nestoruk, owner of Emporia on Prince William Street, said the nomination came as a surprise and reflects the support the business has received from customers since opening in 2024.
The nomination places the uptown store in a nationwide competition that invites people to nominate and support their favourite local businesses.
Nestoruk said Emporia has found success by offering customers an experience that goes beyond traditional shopping.
“Everybody seems busier than ever, and I feel like shopping, coming into Emporia and just taking your time and wandering around is an escape from the busy world,” she said.
The store specializes in home decor, seasonal products, clothing and gift items, while also featuring themed sections inspired by properties such as Harry Potter, Lord of the Rings, Alice in Wonderland and Disney.
Nestoruk said the historic building that houses the store has also helped create a distinctive atmosphere for customers.
She said many people continue to value in-person shopping experiences despite the growth of online retail.
“People still love to have a really nice shopping experience,” Nestoruk said.
The Saint John location has been open for about two and a half years.
Nestoruk said the business has already seen increased attention following news of the nomination, including growth on social media and visits from new customers.
The recognition follows another recent achievement for the business.
Nestoruk said Emporia was recently recognized as New Brunswick’s best gift shop through Excellence NB.
Beyond the competition itself, Nestoruk said the nomination has created an opportunity to highlight the importance of supporting independent businesses.
“I feel like if we don’t support these small businesses, we’re going to lose those interesting places to shop and the places that make our individual towns and cities so unique,” she said.
Nestoruk said local businesses help strengthen communities by supporting local economies and contributing to charitable causes and community initiatives.
The winner of Canada’s Favourite Local Business 2026 will be determined through public nominations.
The competition is open until Nov. 30.
