Price is the number one factor consumers in Atlantic Canada are concerned about when buying a car.
That’s according to Cole Reiken, Vice President of Digital Businesses for Postmedia.
He says while price was the top concern, there were other factors as well.
He says, “80 per cent said fuel efficiency, safety and how the car handles, quality and things like performance and tech and gadgets.”
Reiken says the biggest difference between Atlantic Canadians and the rest of the country was 43 percent of respondents said they loved the process of buying a new car, as compared to 29 percent.
