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Red Cross Aims To Harness Power Of Social Media

It seems like these days when there’s a fire, road closure, or snowstorm, the first thing people do it grab their phones and start posting to social media.

The Canadian Red Cross is now looking at ways they can use the vast amount of information people are posting, according to Dan Bedell.

Bedell says there are technologies that are being worked on here in Canada to capitalize on online information to increase safety in emergency situations by harnessing all that information that’s already floating around online.

Bedell says social-media-savvy people can be a great asset for organizations like the Red Cross.

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