A New Taste for New Brunswick’s Wine Scene
There’s a new label in New Brunswick’s wine world – from the same family who turned an abandoned 1867 estate into one of the province’s most beloved wineries.
The Everett family—who many know through Magnetic Hill Winery—have introduced a second label: Loose Wire Winery, a project that feels less like a business move and more like a creative outlet for people who like their wine off the beaten path.
Loose Wire leans into experimentation. This new line focuses on small batches, unexpected methods, and flavours you probably haven’t met yet.
Right now, a few Loose Wire wines are available at the ANBL:
Lemonade Stand
Cold‑climate grapes handled in stainless steel, resulting in a wine that’s bright, zippy, and refreshingly unpretentious. Think lemon, apple, pear—something you’d open on a patio without overthinking.
Expressimento
Local grapes made in an appassimento‑inspired style, aged on oak for depth. Smooth, bold, and a little mischievous, with notes of cherry, chocolate, and wood.
Goldilocks St Pepin
Not too sharp, not too soft—this wine is just right. It opens with tropical notes of pineapple creamsicle and lemon zest, then glides into a creamy, oak-kissed finish. Bright, balanced, and irresistibly charming.
They’re available at Magnetic Hill Winery and in liquor stores around the province while Loose Wire finds its own home—plans for a separate tasting space and wine club are already underway.
How They Got Here
Loose Wire may be new, but its roots stretch back decades.
Before they were pouring wine, Jeff and Janet Everett were picking berries. Their farm, Utopia U‑Pick, was the largest strawberry and raspberry u‑pick in New Brunswick. But with only four weeks of income a year and an unpredictable climate, the couple needed a shift.
In the late 90s, the province opened the door to farm-based wineries, and the Everetts saw a way to stay connected to agriculture. They planned to build a small winery on their farm—until an old 1867 estate nearby came up for sale. It had been abandoned for twenty years, but the location, history, and view were irresistible. They bought it, restored it piece by piece, and in 2005 opened their winery with just three wines.
The pilot program in 2015, that allowed local wines into select grocery stores inspired the Everetts’ son, Zach, to join the family effort.
With him came a new wave of ideas: oak-aged reds, traditional-method sparkling, modernized techniques, and now, Loose Wire.
The family also began building a larger, heritage-inspired winery with barn beams and a covered bridge.
Loose Wire reflects where New Brunswick’s wine scene is heading—more creative, more experimental, and more confident in what cold-climate grapes can do. It shows what’s possible when a family stays rooted in community but isn’t afraid to evolve.
Loose Wire is just getting started.
