A new chapter is being written for New Brunswick’s public libraries.
Post-Secondary Education and Training Minister Jean-Claude D’Amours announced provincewide rebranding for libraries Monday.
“The new brand better reflects the full scope of what libraries offer,” D’Amours said in a news release. “From literacy to technology access, from workshops to community-building, public libraries are free, welcoming spaces for everyone in New Brunswick, and we wanted to show that with this new look.”
The refresh includes highlighting four themes – read, learn, play and create. The themes are meant to showcase the ways libraries enrich communities.
The themes are woven into the new branding and will be represented in activities, outreach and programs across the province.
A new logo features a black-capped chickadee. New Brunswick’s provincial bird will symbolize curiosity, friendliness and local pride, according to the government’s release.
“Paired with the four themes, the chickadee is meant to give libraries a modern, unified identity that embodies their spirit and purpose,” the release said.
The rebrand was met with excitement from the New Brunswick Public Library Service.
“The refreshed brand comes to life through consistent, modern designs,” executive director Ella Nason said.
Nason echoed D’Amours’ statement that the rebrand will better showcase the ways libraries serve their communities.
The rebrand also includes new library cards that will feature the chickadee logo.
