“Social media is how we get the message out period”.
That is one of the mantras of Discover Saint John as they try to draw more tourists to the city this summer and all year.
Executive Director Victoria Clarke tells CHSJ News they re-evaluated their marketing strategy where they focused on the summer season and destination Christmas-shopping.
She tells us they changed it because they know people are searching for what they are doing next all year round and can be inspired by what they are doing next all year round.
Discover SJ owns it’s Trip Advisor page. Clarke says that is unusual for a destination marketing organization. pic.twitter.com/ohDlCHfPhD
— CHSJ News (@chsjnews) June 14, 2016
In a panel discussion at Port Days, Clarke announced that Discover Saint John has 20 leads and/or bids for meetings and conventions with a value of more than $4 million dollars.
Discover Saint John’s “Saint Awesome” campaign is award winning. See more here
