A social gathering with a purpose, Faces of Fusion is where professional networking and community celebration meet. This signature annual event, hosted by Fusion Saint John on Feb. 6, 2026, shines a spotlight on the individuals, organizations, and businesses helping to move the Saint John region forward.
Faces of Fusion is this Friday, Feb. 6th from 5-8 p.m. at the Imperial Theatre (12 King Square S., Saint John).
There are five categories but this is honestly an event where it’s truly an honour to be nominated. These changemakers – nominated by the public and selected by a volunteer jury of Fusion board alumni – are shaping the future of Saint John.
In the Environmental & Sustainability Leadership category
presented by J.D. Irving
The Smart Energy Company
Mark McAloon founded The Smart Energy Company in New Brunswick in 2016, driven by a passion for building smarter, more sustainable energy solutions. His brother, Jeff McAloon, later joined the company, and together they lead Smart Energy as Co-CEOs. At the core of their work is a shared belief in energy independence, rooted in both their family values and the company’s mission. Mark and Jeff are committed to helping farmers take control of their energy costs through practical, efficient solutions. Their long-term goal is bold but simple: help farmers save $1 billion in utility costs.
Samir Yammine (City of Saint John)
Samir Yammine, P. Eng, is the Director of Asset Management and Environmental Performance for the City of Saint John, NB. He received his bachelor’s degree in electrical engineering and completed two years Master of Electrical engineering coursework from Dalhousie University. His responsibilities include providing strategic leadership and
direction to the Senior Leadership Team and Common Council in developing and implementing the Corporate Asset Management Program as well as the city community/corporate and Climate Change Plans. The objective of these programs/programs is to ensure the efficiency, effective and resiliency of the City’s infrastructure (estimated to be nearly $3.6 Billion as of 2012) as well as setting priorities, strategies, policies, environmental initiatives and approaches for capital investment and life cycle management.
Samir has developed, implemented, and managed over 100 sustainable energy and climate change projects on new and existing city infrastructure, including the development and implementation of the City Climate Change Action Plan. These projects initiated by Samir have won the City of Saint John many national and regional awards such as the Premiers’ Award for Energy Efficiency and FCM-CH2M HILL Sustainable Community Awards in the Energy Category presented by the Federation of Canadian Municipalities. Notwithstanding, Mr. Yammine has helped secure over $48 Million in funding toward various sustainable environmental initiatives and infrastructure renewal , and has been a guest speaker at many conferences, workshops, and webinars across Canada.
Bloom Funding
Bloom Funding empowers businesses and nonprofits to access funding, scale innovative initiatives, and elevate their social and environmental impact. Bloom’s sustainability services support businesses, nonprofits, and municipalities to turn sustainability goals into measurable, actionable outcomes. Our work spans climate adaptation and applied research, including a recent urban heat island study conducted with ACAP for the City of Saint John. Through Bloom’s Sustainability Bootcamp, organizations address their operational and growth goals through a sustainability lens using NuMetric, an assessment tool designed specifically for SMEs and developed in partnership with The Decency Foundation. We also deliver sector-specific programming, including sustainability-for-export engagements with ACOA’s Launch Export initiative and applied training on sustainability and sales with UNB’s Ponde-Deshpande Centre and Atlantic Growth Solutions.
