This year’s annual FedEx Express Holiday Shopping Survey reveals a whopping 78 percent of Canadian holiday shoppers expect to spend the same or more this holiday season compared to last year.
The survey sheds light on Canadian consumers’ shopping intentions for this upcoming holiday season, their level of concern around affordability and steps they are taking to shop smarter amidst external financial pressures.
It found Canadians intend to spend, and are not letting rising costs affect their plans, but they will look for the best deals to maximize their spending.
Nearly three-in-five holiday shoppers plan to buy gifts during major retail events this year, with Black Friday topping the list at 44 percent.
Economic pressures are still in the back of Canadians’ minds with 87 percent of holiday shoppers who feel inflation and increasing prices will likely put more pressure on their holiday budget this season.
Fifty-nine percent of holiday shoppers intend to finish shopping by early December.
