The New Brunswick government and the Toronto Blue Jays have struck a three-year deal to promote the province as a tourist destination to the team’s national audience.
The Department of Tourism, Heritage and Culture is committing $1,624,000 over three years to the campaign. The deal includes promotional game-day experiences, hosting a national contest, and other opportunities meant to get Blue Jays fans to contemplate traveling to New Brunswick.
Minister Isabelle Thériault said investment in the partnership will help showcase New Brunswick and establish the province as a world-class destination.
“This exciting new partnership supports the success of our tourism strategy, Fresh Perspective, aimed at increasing our annual tourism revenues to $3.7 billion by 2031,” said Thériault. “The Blue Jays are a shared part of Canadian culture, giving us a meaningful way to connect with future travellers by sharing what makes our province special.”
Toronto Blue Jays vice-president of partnerships Mark Ditmars said they are pleased that Explore N.B. has trusted the team to support the tourism plan and build awareness with fans across the country.
“We look forward to working with the Tourism New Brunswick team to celebrate and connect our fans from coast to coast to coast,” said Ditmars.
