Covered Bridge Potato Chip Company, located in Waterville, New Brunswick, now has a two-year partnership with the Toronto Blue Jays.
The chip manufacturer says the partnership is not just about baseball; it is also about resilience and rebuilding.
“Today, the company stands ready to grow — and partnering with Canada’s team, the Toronto Blue Jays, signals a bold step forward,” Covered Bridge said in a release that delivered the good news.
The company suffered a devastating blow in March 2024 when a fire burnt down their Hartland production facility along the Trans Canada.
Last September, their new facility in Woodstock was back to production. Now, with the start of the baseball season, a new beginning is marked.
“We are incredibly proud and honoured to launch this partnership as the Blue Jays celebrate their milestone 50th season,” said Brook Dickinson, executive vice president at Covered Bridge Potato Chip Company. “As a proudly independent Canadian company, we believe in aligning with organizations that share our commitment to quality, community, and national pride. We look forward to Blue Jays fans across Canada enjoying a bag of Covered Bridge chips while cheering on the team as they aim to defend their AL Champions title. Let’s go Blue Jays!”
Vice President of Partnerships at the Toronto Blue Jays Mark Ditmars says the team is proud to partner with Covered Bridge.
“As Canada’s team, we are excited to work with a quintessential Canadian brand, and to bring their homegrown potato chips to fans at Rogers Centre,” said Ditmars.
