Moncton based medical marijuana producer Organigram is one of several groups included in consultations provincial government about legalization of recreational use.
Chief Commercial Officer Ray Gracewood says they support selling recreational marijuana through a subsidiary of a Crown Corporation like NB Liquor.
“There’s a lot of expertise within that channel as it relates to supply chain management, logistics, category management, retail design, the list goes on and on,” says Gracewood. “In terms of why that is going to allow the Province of New Brunswick to fast forward, and keep as proactive and bullish a schedule on this file, we believe that would be the best partnership for a Phase 1 rollout.”
Jul 26, 2017 at 12:44pm PDT
He adds that system will allow them to capitalize on the major markets in New Brunswick and “to supply those major markets with product, our recommendation is that, coupled with a direct mail model which would then be a sort of supplementary service to allow service to rural areas within New Brunswick.”
Gracewood says with a little over 11 months to go, there is a lot of work yet to be done.
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